A vision membership plan can save your practice time and make it money, but before that happens, you have to market it. How? Follow our Ultimate Vision Membership Plan Marketing Checklist – we’ve got you covered. 

Your practice should start off with a good idea of where you are, where you want to go, and how you’ll get there.

1. Analyze your current patient demographics

^{Understanding the demographics of your area is the first step in understanding your audience.}

2. List your yearly and monthly goals for the practice

^{Start discussing the role vision membership plans can play in achieving your goals.}

3. Put together a website task force

^{It’s time to reevaluate your practice’s website. Every year, your business’ digital presence becomes more relevant.}

4. Analyze your marketing outreach methods

^{Look at each of your marketing methods and determine how well each is performing. Does it fit in with your goals?}

5. Brainstorm special discounts and promotions

^{Know your audience, and create discounts that speak to them.}

6. Connect with your community / build your reputation

^{Don't underestimate the value of word of mouth.}

7. Be a local business hero

^{Sit down with your team and chat about the local businesses they patronize. Then, establish a plan for how you’ll reach out to them.} 

When innovative new approaches come together with a carefully executed plan, success is on the horizon. The best way to make optimum use of your vision membership plan is to ensure that its possibilities are reaching the ears and eyes of your existing and potential patients.

A marketing checklist is the key.